Do you need a marketing logo to boost your brand’s awareness? Read on for the best marketing logo ideas to take your brand to the next level.
Some of the best logo marketing ideas to grow your business include typographic logos, letter marks, mascot logos, abstract symbol logos, visual puns, and 3D logos.
Having a logo is essential to growing your brand and making it successful. A logo is the face of your company. It is often the first thing people see when they interact with your brand, so a great logo helps you make an excellent first impression.
A logo is a powerful weapon in marketing strategy. When you get it right, a logo gives instant brand recognition and fosters brand loyalty. However, creating a great marketing logo that helps you grow your brand is more accessible said than done.
This article will help you in this regard. We’ll examine eleven (11) best logo marketing ideas to grow your brand like a pro.
Here are the 11 Best Logo Marketing Ideas to Grow Your Brand Like a PRO.
1. Keep it simple.
The first and arguably the most important rule when you create your marketing logo is to keep it simple.
It is easier for people to remember a simple logo than a complex one. Interestingly, the critical function of a logo is to make people remember your brand easily. So, making your logo as simple as it can helps it to do its work.
Another reason to keep your logo simple is that simplicity makes a logo versatile. Interestingly, compelling logos should be versatile to enable them to work well on different platforms from your own eCommerce store to reselling on amazon. If your logo is simple, it will be clear whether it appears on a giant billboard, business cards, small icons on your website, social media platforms, or other internet spaces.
An excellent example of a simple logo is the Profit Stack logo. Note that simplicity doesn’t mean stripping the logo of meaning. The simple two-layer pile of the Profit Stack’s logo conveys the company’s purpose of empowering entrepreneurs to start and grow their brands.
2. Choose a unique design (custom logo).
A unique design is not like any other that is in use. Therefore, when creating a logo for your business, you should ensure that it is unique.
One of the most important reasons to go for a unique design is that it helps distinguish you from the competition and make your business stand out.
A custom logo also promotes memorability. Your logo will not be memorable if it is like everyone else’s. But if it is unique, it is more impressive. With time, the logo can become synonymous with your business, so people remember your brand and its services when they see anything close to it.
If distinguishing yourself from the competition and making your entire brand more memorable is not good enough, you may want to go for a unique logo to avoid violating copyright laws and being dragged to court.
To make your company logo unique, ensure that it reflects the personality behind your brand. If you are unsure, allow a digital marketing company to handle it. First, however, stay on top of the marketing logo design process.
3. Include your company name and tagline.
When you think of it, the essence of a logo is to help the world to remember your brand name easily. One of the best ways to accomplish this is to include your brand name in your logo.
You may go further and include your tagline in the logo. While a slogan is a statement of a company’s overall purpose, it is usually a catchy phrase. So incorporating it in your logo can make it a memorable phrase that sticks in your customers’ minds.
Since they combine an image (aka pictorial mark) with a brand name (aka wordmark), these logo styles are also known as combination marks.
Lacoste and Burger King are good examples of logos with notable brand names.
Some good ideas of marketing logo ideas include the company’s name and tagline, “Pizza @ Home,” and “Future Star Academy.”
For example, with its “Our passion. Your kitchen” tagline incorporated into its logo, it’s clear that the purpose of Pizza @ Home is delivering tasty pizzas to homes. Similarly, look at its logo, and you’ll never forget that Future Star Academy will help you “create your destiny.”
4. Show your brand’s purpose for brand identity
Marketing efforts aim to show your target audience what your brand is about – what (product or services) the brand offers and how it benefits consumers. Interestingly, you can do this with a brand logo.
A creative marketing logo can use images that showcase what your brand is all about, including the products/ services you offer or what benefits you offer customers.
For example, with a name like “Swirl,” the brand will need more to tell the world/ potential customers what they do. But with its logo (pictured below), you do not need anyone to tell you that the brand sells swirl ice cream.
5. Relate it to your industry.
Every firm competes in an industry, and each industry has its standards, specifications, and identifying symbols. Thus, one of the best ways to portray what your business is about is to create a marketing logo that incorporates a symbol that reflects your industry.
For example, the stethoscope, the caduceus (a stick entwined by two snakes and surmounted wings), and the cardiogram (heart rate monitor signs) are popular symbols in the medical sector. Having industry-related symbols in your logo tells the market you offer solutions in that field. If you wanted to open a cleaning business check out our list of catchy cleaning business names.
In the Unime logo below, the brand’s name is the logo. However, the letters “U” and “I” are formed using a stethoscope, instantly conveying that “unime” is in the medical field.
Similarly, the hard hat is synonymous with construction workers and has come to symbolize the construction company. Thus, the HemRoc Construction logo below (which incorporates a hard hat) conveys that the brand is in the construction industry.
6. Use typographic logo ideas.
A typographic logo is a text-only logo, with the text usually the company’s name. Thus, using a typographic logo is one of the best ways to put your company’s name at the front and center of your branding.
That typographic logos are text-only does not mean that they are boring. On the contrary, while these logos lack icons and images, they use other design elements, particularly fonts and colors.
For the use of typography in your business logo, consider bright colors, as these are capable of grabbing attention. Choosing the right color palette does more than set your aesthetics; it also helps you emphasize the characteristics you want people to associate with your brand.
You should also choose fonts that match your message, as every font has a unique personality and purpose. Most typographic logos use serifs, sans serifs, scripts, or decorative fonts.
If you want your logo to appear traditional or sophisticated, consider the serif fonts that look serious with slight tapers at the beginning and end of letters’ stems. On the other hand, for a modern and clean logo, you may use the san serifs that lack the extended features of serifs.
For an elegant or personalized feel, go for scripts featuring signature-like fluid strokes. To be more daring and fun, go for decorative fonts that appear with different embellishments.
Typographic logos are some of the most straightforward logo styles, but they are not short of creativity. The brand name is usually set in some specific design with a lot of room for creativity and unique elements that tell a story. Creatively aligning, spacing, and sizing the individual letters of the business name can make for an attention-grabbing typographic marketing logo.
The logos of Google and FedEx are great examples of using colors to make your lithographic logo stand out. The logo of Coca-Cola is a fine example of using a script typeface that mimics handwriting to create your lithographic logo to showcase creativity and evoke positive feelings. Another example is Cadbury’s logo.
Source: tailor brands
7. Use a letter mark in your company logo.
A letter mark is a shortened typographic logo. Letter mark logos are also text-only. But instead of using the company’s full name, it uses only some letters in the name (usually the first letters of each word of the company’s full name).
Letter mark logos can transform a long, difficult-to-remember company’s name into a catchy, memorable brand logo.
Since letter marks are closely related to word marks (the lithographic logos discussed above), they have similar design characteristics. Therefore, when developing your letter mark design concepts, use colors and fonts that express your brand values.
Letter marks are practical on all platforms. They stand out whether you use them in social media marketing, print, or other marketing materials.
A great example of a letter mark logo is NASA, shortened lithography for the National Aeronautics and Space Administration. Another is IBM which is International Business Machines.
8. Use abstract symbols to create the perfect logo.
A picture is worth a thousand words. So, images are the go-to design elements for logo design. Some of the best image types for logos are abstract symbols.
Abstract symbols are strange-looking shapes. They are perfect logo images because they are instant conversation starters. Since they are strange, people tend to give the abstract symbols logos a second look and then a third.
The logos are generally thought-provoking, as people will also ask what message the brand is trying to convey with the logo.
One advantage of abstract symbols is their versatility. For example, you can create a strong logo using different kinds of abstract symbols, from line art, symmetrical patterns, geometric patterns, geometric shapes, and more.
- Line art logos use straight lines and curves on plain backgrounds to create an idea or concept.
- Logos with symmetric patterns use identical symbols on both halves of a line of symmetry.
- Logos with geometric patterns use repeating shapes to create a cohesive design.
- Logos with geometric shapes use circles, triangles, squares, rectangles, trapezium, parallelogram, and other figures in geometry. Famous examples are the logos of Mastercard, Adidas, and Mitsubishi.
Abstract symbols convey concepts and ideas, making them excellent for hi-tech logos. However, creating a logo with abstract symbols requires design skills, so you may want to engage a digital marketing agency. An effective logo may cost you more, but it is worth the investment.
9. Use mascots in your logo design.
A mascot is an illustrated character representing a group with a common public identity. Since a logo represents a brand, having a mascot in a logo is fitting. It is no coincidence that mascot logos are some of the most recognizable and memorable logotypes.
You may want to use a mascot logo because:
- Mascots tap into emotions
A mascot is excellent at strengthening brand identity because it can help you create an emotional connection with consumers. You can use mascots to display human-like qualities that appeal to human emotions. For example, having a mascot making eye contact and smiling can make your customers see your brand as friendly and accessible.
- Mascots help you humanize your brand and are memorable.
Using a mascot in a logo is one of the best ways to humanize your brand. You can also animate the mascot and give it a range of facial expressions or even give it a voice and have it talk to your customers.
A winking or talking mascot will stay longer in customers’ minds than if a regular person does the action.
- Mascots are helpful outside the logo.
One advantage of a mascot logo is that you can also use the mascot outside the logo. For example, you can use it in print and digital media.
- Mascots communicate your traits.
You can also use mascots to represent traits that define your brand. Doing this builds trust among your customers and instills a sense of loyalty to your brand.
For example, you may use big-eyed and cute anthropomorphic characters to show fun and playfulness (if you are a childcare brand). Also, you may use an eagle to communicate strength or dominance (if you are a sports brand).
Some good mascot marketing logos include the tubby white Michelin man, the lion-man Professor Play, and the Raptors’ eagle.
10. Use visual puns to create your marketing logos.
A pun is a joke that exploits the different meanings of a word, and a visual pun is simply a pun involving an image.
Generally, puns show an exciting and creative mind. So, using images to pull it off takes creativity to new levels and forces people to pay attention.
Visual pun makes people interact with your logo longer because they are humorous and show your creativity. If you create a logo using a visual pun, the wit and creativity will fascinate people, causing the brand to stick in their minds for longer.
Good examples of logos with visual puns are:
- Rebel Sport. The Australian sporting goods company has a simple lithographic logo. But see how the use of visual pun makes it more exciting and, as a result, memorable – the second “e” is turned backward in tribute to the company’s name.
- Pause. In this logo, the company’s name is “pause,” but since that sounds like “paws,” they creatively use a paw silhouette.
- Masters of Sex. The logo of the American TV series is also its name, but it uses a visual pun, flipping the “E” in “SEX” on its right side to create subtle sexual imagery.
11. Use 3D for hi-tech marketing logo designs.
A 3D design adds an extra dimension to the typical two-dimensional designs to create depth perception. With the perception of depth, 3D designs virtually jump off the page, making them some of the best designs for getting noticed.
3D logos are some of the most visually appealing logos you’ll find. The depth perception helps the image to contrast sharply with the background for a striking visual effect. It is also easier to animate 3D logos.
Since a logo’s primary function is to make a brand stand out, 3D designs make for very memorable digital marketing logos.
With the superiority of 3D logos over their 2D counterparts, they invoke feelings of competence. So, they are excellent for creating marketing company logos and other hi-tech logos.
If you need a new logo, take inspiration from 3D logos like the Cheers logo, which uses thick shadows to create depth, and Altumcode logo, which uses angles (positioning) to create depth.
Source: 99 designs
If you use them in your advertising and marketing, a logo can give your brand the awareness it deserves.
After examining some of the best marketing logos, we’ve outlined eleven logo marketing ideas to grow your brand. These include keeping the logo simple, choosing a unique design, including your company’s name, relating it to your industry, using abstract symbols, and more.
However, you mustn’t stick to one logo idea. Instead, you can mix and match one or more ideas to create the perfect design.
That said, the logo is a graphic design need and just one of many digital marketing tools you can use to create campaigns that build brand loyalty and scale up your business.
Profit Stack has been helping entrepreneurs to grow their companies using cutting-edge marketing tactics and tools. Ready to master your marketing strategy, boost your customer base, and maximize your conversions? Contact Profit Stack today.