Seeing other brands succeed with content marketing strategies can make other businesses somewhat envious. It can make you wonder what they are doing to achieve such great success and question why your marketing ideas are not getting the same results. However, it isn’t always about the popularity of a company that helps a campaign perform well.
A campaign’s creative and strategic methods are essential to achieving the utmost success. While believing that traditional content marketing ideas can be practical, it is wise to think outside the box. Introducing foolproof and creative marketing ideas into the business will ensure the campaigns succeed.
What is creative marketing?
Creative marketing is a modern version of traditional marketing. Similar systems are still used, alongside new ones. Yet, innovative marketing concepts spark emotion and engage audiences deeper to help build relationships.
Some businesses might consider unique and innovative content marketing efforts one of their pain points. However, they effectively enhance results and pick up new customers in one fell swoop.
What are creative strategies?
Creative strategies involve marketing measures that engage customers and encourage them to pursue the call to action. For example, a clever strategy could be where a business uses a blog post, guest posts on a website, Instagram stories, or a YouTube channel FAQ video to promote a product. The purpose of using a particular creative strategy is to drive more sales and enhance the popularity of the advertised product.
It is advised for businesses to utilize social media accounts in their creative marketing efforts. Utilizing social media platforms – alongside other new marketing measures – might be what your business needs to generate more leads and sales. With Facebook having over 2 billion active users, using social media for your future marketing efforts will prove effective.
Furthermore, being consistent with your email newsletters and using testimonials to your advantage help too. If your marketing team is overwhelmed with endless marketing options yet wants to get your creative juices flowing and make more sales, here are 11 foolproof creative marketing ideas for any industry.
1. Display Social Feeds On Your Website
Every business in any industry should utilize social media. Above 70 percent of US inhabitants use social media. Hence, your business and its marketing team can reach more than a third of the country using social media in its marketing efforts.
To make the most of social media marketing, it is wise to utilize it as a tool to enhance engagement elsewhere. You can improve your marketing results through the power of your social media by displaying your social feeds on your website.
Displaying your social feeds on your business website will help to promote your social media channels to website users. It would be best if you utilized this user-generated content idea across all pages on your website, from the product pages to landing pages. A new customer might not be aware that you have social media. Hence, they can follow your account and see regular updates when they scroll through their feed.
It is a foolproof way to cross-promote your business, as you will likely get more followers by sharing your social media accounts in as many places as possible.
2. Use Creative Marketing Video Content
Over 53 percent of marketers agree that video content is more engaging than other forms of multimedia when creating marketing content.
Video marketing content is more engaging and more likely to draw customers in, and videos are more interactive and emotionally engaging. Unlike chunks of text or still images, a video tells a story. Whether a new or existing customer, engaging as many people as possible will be more accessible through visually appealing and personable content.
From a study, 95% of an audience stated that they remember more from a video than a piece of text. Therefore, it is a foolproof marketing method that will help audiences remember you and the product/service you are promoting.
You can use video marketing for your social media content and on your website, blog, or emails. You can cross-utilize your video content so that it is seen and engaged by most customers. The more customers you reach with your video content, the more you will inspire them to want to use your business.
For brands to create videos will likely involve more time and money. But, it is a creative and foolproof way to maximize marketing results. Video content and visual assets look to be paving the way for maximum customer engagement. There is no use in avoiding making these extra marketing efforts to grab the attention of new customers. You won’t want to fall behind other brands and allow them to take your potential customers.
3. Offer A Free Virtual Consultation
Consultations are great creative marketing ideas for any size business. Whether you own a small business or a large corporation, consultations allow clients and customers to know about your company and what you offer before they commit their time and money. Hence, offering a virtual service can be even more convenient.
Offering clients and customers a free virtual consultation will be a great way to show them what you can offer and a convenient way for them to talk to you. More customers are using virtual spaces to connect and make a purchase. Therefore, introducing yourself and your product/service to a customer within the comfort of their home will make their life a lot easier.
Customers will not have to commit to commuting to your business space. Instead, they can get to know you, be enticed to try your business, and potentially become a new customer without effort.
It would help if you offered the option of having a free virtual consultation through as many platforms as possible. Make it known that you provide this service through social media, your website, and newsletters to get as many customers on board as possible.
During a virtual consultation, it is a good idea to be as friendly and helpful as possible. You will want to begin on the right foot so the customer can get a good feel for the business. Answering and asking questions will make the experience more personable, which will help to build relationships. Customer relationships are vital in earning loyalty, so offer free services to satisfy customers and meet their expectations.
4. Make Your Testimonials Visible
Every business can benefit from utilizing its customer testimonials. It is a free and foolproof way to show what customers think of your business and its service.
Showcasing positive testimonials across your channels – website, social media accounts, blog, emails, and more – will engage more customers. New customers’ positive reviews will motivate them to trust your business. Hence, it could turn potential customers into trusting loyal customers.
For any industry, all businesses should consider asking their customers for feedback (to use testimonials) if they are lacking. Testimonials from your customers are a free form of effective promotion, and being creative and making them visible will undoubtedly enhance your marketing efforts and customers’ confidence.
5. Create An Online Magazine Or Blog
Blogs and online magazines are a creative technique when trying to engage customers who enjoy personable and digitally-accessible content.
Add these to an existing business website. Or start from afresh. More significant results may come from adding them to an existing one, as they are an effective marketing strategy to enhance search engine optimization (SEO). The more frequently updated a website is, the more potential it has to be moved up the search engine rankings.
Using a blog or an online magazine can allow businesses in any industry to become more personable. There, companies can update these digital spaces with fresh promotional content, engaging articles, and more that will align with the customer and allow them to engage on a deeper level with a business.
6. Organize Competitions For Your Customers
Competitions mean prizes. Every customer will love to be given a chance to win a free product or service from a business. Even if the company is not one they frequently use, a prize is a prize, which could turn that customer into a recurring investor.
Organizing competitions is straightforward, and if a business uses cross-promotion, it will gain a more significant response and earn new customers.
For example, sharing a competition in a newsletter, on a website, and across all social media channels will enhance engagement. Giving away a free pair of trainers or the opportunity to have a free hour of financial aid will undoubtedly entice new and existing customers.
7. Offer Freebies
Offering freebies is one of the best creative marketing ideas to entice new customers.
Every customer enjoys free stuff, and it is unlikely for someone to turn away a free product or service. It is an excellent way for new customers to try your business without investing. If they like your product or service, they will likely be encouraged to use your business and invest their own money.
Should you not want to offer a freebie straight away, you can use loyalty programs to provide the same incentive. Instead, the customer will need to complete a certain number of purchases before they can redeem the freebie. Offering freebies is one of those creative marketing ideas that will attract regular customers as they will feel motivated to continue using your business to earn a freebie.
Any industry can utilize this foolproof marketing strategy. As a coffee shop owner, you can use loyalty programs so that customers can redeem a free drink of choice after completing six purchases. Likewise, accountants can offer their clients a free session after completing ten.
8. Targeted Adverts
Another creative marketing idea that will always work for any industry is targeted ads. These are easily achievable through online marketing, such as social media ads and PPC.
Companies can deliver ads targeted to users depending on their online behavior while also targeting specific ages, genders, and locations. Targeted ads make customers more likely to buy as they are more relevant to the individuals they reach. Instead of companies spending a fortune on marketing ideas that reach customers that will not be interested in the product, they can target specific individuals that fulfill the target audience.
A great example of this would be marketing baby toys book to teenagers. Teenagers are likely not looking to purchase such a product. Instead, males and females of particular adult ages are. Hence, targeting ads to these customers will probably generate more sales.
9. Work With Influencers
Working with influencers is a newer yet effective strategy that reaches mass audiences. Whether a business chooses an influencer with a large or small following, they will have the ability to reach their audiences and attain them as new potential customers through creative campaigns.
Micro-influencers are an excellent place for any industry and business to begin as they are more affordable yet can attain outstanding results.
Unlike other marketing efforts, collaborating with influencers will involve minimal creative endeavors from the business. The business will provide a brief, which will offer creative direction. However, it typically depends on the influencer to create and share the content. This content will reach their followers and, generally, encourage them to want to try your business.
Working with influencers can sometimes lead to viral results, a form of guerilla marketing. Guerilla marketing is a more affordable way to market your business and its product/service. Guerilla marketing, such as using micro-influencers to create creative viral campaigns, is an effective way to attain mass sales yet spend minimal money.
Whether or not your guerilla marketing efforts and influencer collaborations create a viral advertising campaign, working with influencers will help your business reach new potential customers and broaden your customer base. Influencers will know about engaging and creative marketing ideas to enhance the results of a campaign.
10. Send A Regular Newsletter
Newsletters are not a thing of the past, and emails are still essential in marketing and ooze marketing creativity when used correctly with the appropriate creative content. Generally, newsletters offer product-focused valuable content to promote new releases and encourage customers to maintain relationships.
After that, companies send them to potential and existing customers after signing up to become subscribers. After that, you can send them frequently (daily, weekly, bi-weekly, or monthly) to establish a long-term relationship and encourage repeat sales. The entire process of a newsletter is to send information to computers, mobile devices, and tablets for customers to learn about new and upcoming product information.
Using multimedia within a newsletter is more engaging. The more creative a business is with its newsletter and visual content, the greater the chance it will catch a customer’s eye when they look through their inbox.
Combining creative content such as video and text with call-to-actions (CTA’s) will make the newsletter more interactive and enjoyable. Consistency with interactive elements within the newsletter will excite customers to receive them and likely boost sales for the products you promote.
11. Engage With Customers on Social Media
A free and foolproof marketing strategy for any industry is being more interactive on social media. There is no benefit to having social media accounts if they are inactive.
Social media is a powerful platform to utilize. The more a business engages with its customers through social media, the more personable company will become.
Customers are more likely to rely upon and trust a personable business. Instead of making customers wait around for hours to receive answers to their questions, they can attain fast responses through direct messages or a comment thread. The more active a business is on its social media channels, its customers will be more engaged.
Social media is a free marketing tool. Although it can be utilized as a paid marketing method when creating targeted ads, it can be a financially advantageous way to make a creative marketing campaign successful and reach mass audiences.
Engaging with your target audience and new customers on social media is a wise way to enhance marketing creativity. It will help boost customer engagement and turn new and existing consumers into satisfied customers.
In summary, all content marketing ideas mentioned can be cross-promoted. Cross-promotion is a powerful tool as it enhances creative efforts and the outcomes of marketing campaigns. Promoting your virtual consultations, newsletter, social media channels, and other marketing tactics will improve your marketing team’s results and inspire fresh ideas for future marketing campaigns.
Using a creative approach and new ideas in the marketing industry will get people talking and facilitate building relationships with your target audience and different audiences. Businesses can move away from traditional forms of promotion and use these creative concepts and creative elements as they will work to enhance marketing results.
A creative approach to future marketing efforts should involve using new ideas, visual assets, and content creation to maximize the desirability of a product. Large and small businesses can benefit from visual content to spur customer engagement. Customers will offer bonus points to any company that uses unique and new ideas to market itself. It all starts with your business name, for example, check out our list of cleaning business names. In the marketing world, it goes a long way to stand out.