The ultimate guide to construction marketing dives into the unique needs of construction marketing in comparison to other sectors. With the focus on quality builds, companies have less time to focus on construction marketing. Yet, with the construction industry being notoriously volatile, particularly in times of economic uncertainty, creating a marketing strategy for your construction company can quickly prove to be time well spent.
From social media marketing to Search Engine Optimization (SEO) on your business website, from digital marketing campaigns to video advertising, this is your go-to guide for marketing your construction business and turning potential customers into qualified sales leads.
There isn’t a one-size-fits-all approach to construction marketing. For example, what works for a small homebuilder might not work for a larger company that works on significant commercial developments.
The key is to focus your marketing efforts on what makes you stand out from your competitors in the construction industry. Construct an irresistible narrative for potential clients, making it impossible for them to ignore your services.
The good news is that you can use several construction marketing techniques to promote your construction company without a humongous advertising budget. Strategies range from a simple online presence to non-digital content.
In addition, make it easy for customers to get in touch with you. Include a call to action in all of your marketing literature and include easy-to-find contact points on your website and social media marketing.
Your Construction Company Website.
It’s essential in today’s world to ensure you have a compelling online presence. Your target customer will search for your website using a search engine such as Google. It’s surprising how many businesses in the construction industry don’t have a website, so this is an excellent way of getting a head-start on the competition. You can undertake strategies to ensure that your website appears high on Google search results and turn your audience into customers.
Here are a few ideas you can use to improve your construction marketing:
Email marketing campaigns are an excellent way of finding new leads and speaking to your target customer.
One of the best digital marketing strategies is having an email opt-in on your website where people can sign up for regular email marketing updates. Building an email contact list allows you to send construction marketing literature to a captive audience. You know your target customer has signed up specifically to find out what your company is doing or how your business might help them.
It’s a great way of offering special offers to gain leads and keep your construction company in your audience’s consciousness.
Optimize web content using SEO.
Hiring an SEO specialist to look at your website and find ways to optimize the content is valuable. They will help your construction company’s online presence rank highly in Google search results. The nearer the top you appear, the more clicks to your website. This high ranking, in turn, leads to a broader audience and a better chance you have to turn viewers into new customers through sales leads.
SEO uses various marketing techniques to optimize your website content. For example, Google picks out regularly used keywords from your web pages and returns them in its search results.
For example, suppose your construction company specializes in refurbishing a commercial property. In that case, an SEO expert will research the regularly used keywords used by people looking for commercial refits. Then, they will ensure these words appear prominently on your website.
Customer testimonials and reviews.
Once you’ve got your audience onto your website, you want to keep them there and begin to persuade them to use your services.
Using testimonials from existing customers is a highly effective marketing strategy. Asking someone you’ve worked with to write a paragraph to explain what you did for them, how you did it, and why they’d recommend you is one of the best ways of building trust in your company.
For example, when taking a visual record before you begin your next build. Once it’s complete, take a video of the finished project. Get feedback from your client and get their okay to use the images and words in your marketing.
Add it to your sales page and free scheduling software, such as Calendly, offering potential clients a free consultation.
This effective form of construction marketing makes it simple for prospective clients to see the quality of your work and make first contact with you.
Write a blog.
A blog page is another highly effective marketing tool to attract organic traffic to your construction business’s website.
There are several themes you can use when writing a blog post:
Introducing new products.
Talk about new industry trends.
Highlight a successful project.
Create simple DIY “how to” guides.
Post regular blog updates, and always ensure you include a call to action on each post that encourages customers to get in touch and give your services a try. Make it easy for them to reach out to you and focus on SEO with your blog posts to get them ranked as highly as possible on Google.
Other Construction Business Marketing Strategies.
Online marketing is a critical strategy that all construction companies should utilize. However, some of the older ways of advertising still pay handsome dividends.
Here are some other construction marketing ideas you can try:
Advertising in local directories.
There’s no replacing being in a local business directory, even today. Customers usually prefer to buy from other local businesses, and they’ll look up directories to find a construction specialist near them. This exposure is excellent for marketing to new consumers, building trust, and becoming well-known throughout the area.
Sponsor local events or teams.
Another excellent and proven construction marketing strategy is to pay to sponsor a local community event or sports team.
Paid sponsorship can help create relationships with your local community while getting your company’s name known. Include your contact details and be a presence at matches or the event to promote your company face to face with potential customers.
Social Media Marketing.
A social media presence is essential for effective construction marketing as a simple website.
Each social media platform has its advantages, so it’s worthwhile posting regularly on as many platforms as possible to help the organic growth of your audience. The best part is posting free ads without the budget to promote your service.
Some ideas for ways in which social media marketing can be effective for your construction company include:
Facebook ads – use promoted posts and Facebook ads to increase your audience. Include photos of projects and a call to action for interested parties to contact you today.
Instagram posts – use images from projects and a client recommendation to display your work. Include contact details in the post, such as a phone number or email asking potential customers to contact you.
YouTube video guides – create simple YouTube “how to” DIY video guides. Reach out to prospective customers by offering expert services at competitive prices and asking for your posts’ comments, likes, and subscriptions.
Advertise blog posts – every time you create a blog post, advertise it on Twitter and Facebook, Direct people to your blog page on your website, and include a call to action in each post with a simple contact button or link.
Frequently Asked Questions
How do you do construction marketing?
There is no one-size-fits-all answer to this question, as construction marketing strategies will vary depending on the type of construction company you run, your target market, and the products or services you offer. However, some general tips for construction marketing include utilizing online channels such as social media and search engine optimization, creating exciting and engaging content (such as blog posts and infographics), attending industry events and tradeshows, and networking with other professionals in the construction industry.
How can I promote my construction company?
Construction companies often face marketing issues such as high construction costs and extended project completion timelines. However, these businesses can still increase leads and conversions by employing strategic marketing methods.
Here are four tips for construction marketing:
Use targeted content marketing. Content marketing can be one of the most effective ways to reach potential customers. By creating targeted content, you can get people who are interested in your services. To develop effective content, you need to understand your target market. What are their interests and concerns? What kind of content might they find helpful? Once you know this, you can create content that is relevant and helpful to them.
Use digital marketing techniques. Digital marketing is a fantastic way to reach potential customers online. Many digital marketing techniques include SEO, PPC, and social media marketing. Each method has strengths and weaknesses, so you need to choose the ones that will work best for your company. For example, if you have a strong presence on social media, you should focus on social media marketing. If you want to reach more people through search engines, then you should concentrate on SEO.
Reach out to potential customers offline. Offline marketing is still an essential part of construction marketing. You can reach potential customers through print ads, direct mail, or tradeshows. Each method has various advantages and disadvantages, so you need to choose the ones that will work best for your company. For example, tradeshows allow you to meet potential customers face-to-face, while print ads will enable you to reach a large audience quickly.
Stay up to date with the most recent trends. The construction industry is constantly evolving, so staying up to speed with the newest developments is essential. This will help you stay competitive and ahead of the pack. You may use online advertising, local publications, and social media to promote your construction firm. If you don’t have the skills to write your content, many affordable and effective experts can assist you with marketing.
What is the role of marketing in the construction industry?
The fundamental role of marketing in the construction industry is to help a business to gain new leads and turn those leads into clients.
The construction industry is a vast and ever-changing sector that relies on various teams working together to complete projects on time and within budget. While construction managers are ultimately responsible for the success of a project, marketing teams can play a crucial role in helping to increase leads and conversions, resulting in more profit for the company.
Understanding marketing is key to implementing it effectively to grow your business. Marketing is the process of creating value for a company and customers through the promotion of products or services. It involves creating awareness of a company’s brand, products, or services and encouraging potential customers to purchase them.
In the construction industry, marketing teams can help to generate leads by creating engaging content such as blog posts, eBooks, infographics, and videos. They can also design effective advertising campaigns that will reach potential customers. Additionally, marketing teams can work with construction managers to create proposals that show potential customers how they can benefit from working with the construction company.
Ultimately, the role of marketing in construction is to create awareness of the company and its products or services, generate leads, and help close deals. Using effective marketing tactics, construction companies can see a significant profit increase.
How do new construction companies get customers?
New construction companies can do a few things to get customers.
One is to compile a list of everyone who has ever worked on a construction project in your area, no matter how small. This can be done by looking up homes’ addresses or renovated businesses or by contacting local real estate agents.
A construction company can create a landing page for their website that asks people for their name, email address, and even phone number in exchange for information about construction projects in their area.
Finally, construction companies can attend trade shows and other industry events to meet potential customers face-to-face.
How is marketing used in construction?
Marketing a construction company involves many strategies to create awareness of the business, generate leads, and convert them into sales. It can also help to improve potential clients’ image or perception of the company. Informing customers how your company can provide specific services they need to resolve a construction-based problem is one-way marketing is used in this industry.
How do construction companies increase brand awareness?
You can increase your construction company’s brand awareness for construction in various ways. One of the most effective methods is advertising. Construction companies can run ads in magazines and newspapers, as well as on television and radio. They can also use online advertising through Google AdWords or Facebook Ads.
Another way to increase brand awareness is through public relations. For example, construction companies can get publicity by working with reporters to write articles or by issuing press releases about new projects or initiatives. They can also participate in industry events where they can meet members of the media and other industry professionals.
Finally, construction companies can build relationships with their customers and contacts. They can do this by providing excellent customer service, sending newsletters, and maintaining a solid presence on social media. By doing all these things, construction companies can raise brand awareness and increase leads and conversions for more profit.
How do you advertise construction?
There are many ways to advertise construction, but some tactics are more effective than others. One way to get the word out is by using construction marketing tools, such as online advertising, construction billboards, and construction print ads. You can also reach potential customers by sponsoring events or partnering with local businesses. Whatever approach you take, ensure you target your audience and craft a message that resonates with them.
How can I advertise my construction business for free?
There are many ways to advertise your construction business for free. One of the best ways is to sign up for a free local Google business listing. You can also create a website for your construction company. Or you can also post flyers in local businesses and promote your construction services on social media platforms such as Facebook and Twitter. Additionally, you can distribute brochures in local neighborhoods and post classified ads online.
Now that you know some of the most effective construction marketing strategies, it’s time to implement them. Remember that it takes a lot of hard work and dedication to succeed in this industry. But by using the tactics we’ve outlined, you’ll be well on your way to increasing leads and conversions for more profit.
Using the proper tools for construction is extremely important, and the same applies to construction marketing. Check out the 7 Best Construction Marketing Tools (Ranked and Reviewed).