Construction companies must market themselves to attract new customers and keep current ones. The market for different marketing tools and Customer Relationship Management (CRM) tools is broad, and determining the best for your endeavor might be difficult. We’ll rank and review seven of the best construction company marketing tools in this article. Whatever your goals may be, these tools will help you achieve them.
The road to success is always under construction.Lily Tomlin
What are the Best Construction Marketing Tools?
I have ranked, reviewed, and compiled a list of the best Construction Marketing software tools.
1. Hubspot: Best overall performing Construction Marketing tool out there.
Brian’s review of Hubspot
Hubspot is an all-in-one content marketing tool with five different modules, made into one easy-to-use software. The modules are marketing hub, sales hub, service hub, CMS hub, and operations hub. It combines what WordPress, Mail Chimp, and other SEO tools are used to do into one platform, thus making it my highest-rated overall pick for a Construction Marketing tool. In addition, it features a drag-and-drop system for building email templates and landing pages, making it very practical and easy to use.
Here are some of the most mention-worthy features of Hubspot
- SEO-optimized landing pages, web pages, and blogs
- Automated workflows
- Automated Customer Relationship Management database
- Email analytics
- Social media marketing
- Client management
- Website activity tracking
Hubspot features three different pricing categories.
- Free: Get popular features like Email marketing, forms, landing pages and more. 100% free and no credit card required.
- Starter: $45/mo – the most basic paid package, aimed at 1,000 marketing contracts, which will get the job done but lacks some of the more advanced features the platform offers.
- Professional: $800/month – this package is aimed at 2,000 marketing contracts and provides access to more advanced features such as Omni-channel marketing automation, great website traffic analytics, and many more.
- Enterprise: $3,600/month – this package aims at 10,000 marketing contracts and allows your company to access all of the features Hubspot offers.
What are the pros and cons of Hubspot?
- All-in-one platform perfect for managing your Construction Marketing efforts all in one place.
- Free CRM software
- Easy to use
- 14-day trial period
- Powerful automation
- It can get expensive
- Difficult to use as a not all-in-one tool
- Templates are hard to modify
Hubspot is an excellent choice for your Construction Marketing software offering overall customer management and comprehensive features for marketing efforts. In addition, Hubspot will easily allow you to increase brand awareness and build a brand on social media platforms helping you realize your social media strategy.
Hubspot offers a 14-day free trial to sample the product before making a financial commitment.
2. Jobber: Best construction marketing tool for contractors.
Brian’s review of Jobber
Jobber is an easy-to-use, all-in-one marketing tool, easily adaptable to service companies, and the best Customer Relationship Management tool for contractors. You can handle all of your invoices and payments on Jobber.
Here are some of the features that Jobber has to offer:
- Client manager for CRM
- Invoicing and follow-ups
- An easy-to-use mobile app
- Scheduling and dispatching
- Online booking
- Online payments
- Email marketing
Jobber is a versatile marketing software with an online booking feature that will streamline your customer’s experience. Furthermore, it offers numerous features, from CRM to invoicing, which make Jobber the perfect solution for an efficient contracting operation.
Jobber was created to help small businesses grow and achieve success. Its features and systems handle customer relationship management, invoicing, booking, job tracking, and more.
What are the pros and cons of Jobber?
- Customer support
- Progress tracker
- Aimed at small-medium sized businesses
- Easy to use
- The dashboard can be confusing at first
- The cost for options can be high
Jobber features three different pricing categories.
- Core: provides access to the software for one user, coming in at $35/per month.
- Connect: provides access for up to seven users. Prices start at $105/ per month.
- Grow: the most expensive package offering access for up to 30 users, coming in at $210/per month.
What are some of Jobbers’ top features?
Ease of use: the software is designed for small-medium-sized businesses in a user-friendly and easy-to-navigate way.
All-In-One Solution: Jobber is an all-in-one software compiling accounting, CRM, billing, reports, budgeting, workflow management, and many more features all in one simple, easy-to-use software solution.
Jobber is the perfect solution for contracting firms seeking an edge over the competition. The management software offers all the features you need to run your contracting business more efficiently. From invoicing to reporting and online booking, Jobber has everything you need all in one place.
3. Zoho: Best construction marketing tool for small businesses.
Brian’s review of Zoho
Zoho is an online suite of software designed to help you run your business all in one place. Zoho contains different platforms, such as a complete CRM platform, an online team workplace, an IT management platform, and many more.
Here are some features you’ll get with the Zoho software:
- Lead management
- Contact management
- Workflow automation
- Deal management
Zoho offers many features to help small businesses automate their marketing and management. It can also help you save time and money by automating your workflow. It’s easy to use, offers a free trial, so you can try it before you buy it, and includes a wide range of features that will make your life easier.
With Zoho, it’s easy always to have an overview of your business and ongoing work. In addition, Zoho’s features, such as deal management and contact management, will give small businesses an edge over the competition.
What are the pros and cons of Zoho?
- Easy to set up
- Video guides
- Easy to manage
- Mobile app
- Response time
- Storage size
Zoho features four different pricing categories besides its free version.
Standard – the most basic paid package, costs $15 per month.
- Professional: $25 per month – has more advanced features, such as inventory management and canvas.
- Enterprise: $45 per month – aimed at businesses trying to take their construction marketing game to the next level, offering features such as AI, mobile SDK, and many more.
- Ultimate: $55 per month – this package has all of the perks mentioned above; adding an advanced BI feature and granting access to Zoho analytics costs.
What are some of Zoho’s top features?
- Sales team automation
- Team collaboration
- Automation and process management
Many small businesses fail, but Zoho provides a way to be ahead of the curve and be one of those businesses that succeed. This is due to many factors, but the main ones being that it allows you to automate processes that would otherwise require personnel and a lot of time. In addition, it provides multiple functions you might have to buy separately in one easy-to-use platform.
4. BuilderTrend: Best for efficient teams.
Brian’s review of Buildertrend
Construction companies are always looking for ways to be more efficient and increase profits. One way to do this is by using BuilderTrend software. This software can help with construction marketing, team efficiency, project management, scheduling, time tracking, document management, and customer relationship management (CRM).
Here are some features you’ll get with BuilderTrend:
- Online Estimating
- Material takeoff
- Job scheduling
- Quick order entry
- Purchasing and inventory management
- Reports and project tracking
- Customer relationship management
It’s hard to keep up with the latest construction software advancements and trends. You don’t want to be left behind and lose out on potential business.
BuilderTrend is the perfect solution for construction companies of all sizes. With our easy-to-use software, you’ll be able to manage your projects more efficiently and increase your customer base. Plus, our team is always updating the software to ensure that you’re getting the most current features and tools.
What are the pros and cons of BuilderTrend?
- Easy to use
- Robust features
- Well-organized and intuitive interface
- Excellent customer service
- Many happy users
- BuilderTrend is cloud-based software, so you need an internet connection to use it.
- It can be expensive for some customers.
- BuilderTrend may not be the right fit for companies that are just starting out in the construction industry.
BuilderTrend’s construction business CRM software features three paid versions:
- Essential: $339/mo – For companies wanting to improve their production processes and project management. You may simply be getting started with the software, or you might want to focus on project planning and communication.
- Advanced: $599/mo – If you’re a builder who wants to feel confident about your estimates and have more financial control, Essential has the tools for you. All of our features are included in every package.
- Complete: $1,099/mo – If you’re prepared to have one straightforward platform manage all your complex processes – including choices and RFIs – then this is the tier for you. You’ll also have access to the tools included in Essential and Advanced.
BuilderTrend construction software is an essential tool for any contractor or builder. It helps with project planning, estimating, and scheduling. BuilderTrend also allows you to manage crew and subcontractors, as well as track material inventory and job costs. BuilderTrend is easy to use and makes it possible to get more done in less time. If you’re looking for a comprehensive construction management solution, BuilderTrend is the right choice.
5. Surefire Local: Best tool for local Google ranking.
Brian’s review of Surefire Local
Surefire Local is a cloud-based digital marketing solution to help local businesses manage multiple Construction Marketing campaigns, online reviews, and communication. Surefire Local offers business directory management features that allow companies to control their listings across various online platforms. Customers can engage with businesses and receive real-time communications via chat and text.
Here are some features you get with Surefire Local:
- Campaign Management
- Keyword Tracking
Surefire Local offers a wide variety of features that will help you take your Construction Marketing game to the next level. Analytics will provide you with an in-depth analysis of the performance of your campaigns, allowing you to make the needed corrections and maximize return on investment. Auto-Responders automate the process, so you won’t need an extra workforce working on responses, which can be easily automated with Surefire Local.
What are the pros and cons of Surefire Local?
- Easy to use
- One-stop shop
- Customer service
- Load time
- The basic plan costs $499/month
- The premium plan costs $899/month
- The pro plan costs $1,499/month
- And for enterprise pricing, you need to contact the Surefire Local team.
What are some of Surefire Local’s top features?
- Response Management
- Sms Marketing
- Social Media Monitoring
Having control over your Google ranking is one of the most important things for a business in the 21st century. People turn to Google for everything, and if you are not ranking high enough, your business might as well not exist in our digital age.
Surefire Local offers business directory management features that allow businesses control over their listings across multiple online platforms. Companies can ensure accuracy and consistency across various channels through an intuitive interface. In addition, customers can engage with businesses and receive real-time communications via chat and text.
6. Reonomy: Best solution for enterprises.
Brian’s review of Reonomy.
Reonomy’s software will allow you to manage your property, people, and company data. It’s easy to use – you can plug in any address and get all the information and contacts. The software combines both a Customer Relationship Management and a property search tool all in one. It allows you to track multiple metrics while keeping all your information in one place.
Here are some features you’ll get with Reonomy:
- Lead Management
- Strategic Planning
- Portfolio Management
- For Construction Businesses
Reonomy has collected and managed data on more than 50 million commercial properties. Reonomy gives Construction Marketing professionals a quick and straightforward way to identify prospects and find the actionable insights most relevant to them.
What are the pros and cons of Reonomy?
- Custom Labels
- Easy to use
- Reliable Information
- Team management
- Sometimes incorrect contact information
- Lack of features for emailing
- An individual Reonomy account will cost you $49 per month.
- Enterprise and team packages are available after contacting Reonomy.
- There is a 7-day free trial.
What are some of Reonomy’s top features?
- Portfolio management
- Real-time data
- Visual analytics
Reonomy compiles property data, owner contact information, and loan information into a simple-to-use software solution. It utilizes a simple search interface with filters such as property type, building, lot size, sales, debt history, owner name, and more. In addition, Reonomy’s interactive GIS map makes searching and categorizing properties simple. It also shows which local listings are likely to sell.
7. Act-On: Best marketing automation software.
Brian’s review of Act-On
Act-On is a world-renowned growth marketing automation platform designed specifically for marketers by marketers. The software easily scales to meet the needs of Teams of all sizes and industries, allowing for rapid business growth projections. In addition, Act-On is simple to set up, highly customizable according to your specifications, and backed by an outstanding customer service team.
Here are some features you’ll get with Act-On:
- AB Testing
- Activity Tracking
- Email Marketing
- Mobile Optimized Emails
Act-On will help you expand your construction business by creating awareness, boosting demand among potential customers, and fostering customer engagement to turn one-time buyers into lifetime repeat customers. With Act-On’s B2B demand generation capabilities and marketing features, you’ll be able to drive sales and transactions while simultaneously cultivating a more qualified leads pipeline.
It’s easy to use, and you can track your clients and their specific behavior on social networks. In addition, act-On contains multiple tools of essential operation specialized in communication platforms and content, which is suitable for construction marketing.
What are the pros and cons of Act-On?
- An all-in-one digital marketing platform
- Integrated with other CRM platforms
- Ease of use
- User-friendly interface
- Great value
- Slow at times
- Email Delivery
Act-On offers two different pricing categories. The specific price number is dependent on the number of active contacts.
- Professional – starting at $900, some features can be bought as an add-on.
- Enterprise – this package requires you to get a quote from the Act-On team.
What are some of the Act-Ons top features?
- Workflow management
- Multi-channel marketing
- Lead generation
- Email tracking
- Contact management
Act-On is the perfect choice for all of your marketing automation needs. It provides:
- An easy-to-use.
- All-in-one platform.
- Making your marketing process more straightforward, more efficient, and streamlined.
You can use features such as marketing campaigns, the creation of forms, polls, landing pages, lead generation, media library hosting, and integration with your CRM.
Frequently Asked Questions (FAQ).
What is the role of marketing in the construction industry?
Marketing plays a vital role in the construction industry. It helps companies to expand their businesses by seeking new clients, new types of construction, and new markets. Marketing also helps to keep existing clients satisfied and loyal. Therefore, market research and analysis are essential for effective marketing in the construction industry. To be successful, construction companies need to have a set of marketing strategies and implement them across channels, such as social media marketing and organic. By paying attention to the role of marketing in their business, construction companies can ensure long-term success.
How is marketing used in construction?
Any business needs marketing to succeed, and construction companies are no different. If construction companies want to achieve their goals, they must find ways to reach the people who matter most – their target audiences. One way of doing this is through search engine optimization (SEO). By ensuring their website comes up with specific keywords that those in their target audience are searching for, construction companies can ensure that potential customers will be able to locate them quickly.
Construction companies can also use traditional marketing techniques such as print ads, radio, or TV commercials. However, word-of-mouth is perhaps the most basic form of marketing for construction companies. After all, the best way to sell a product or service is to have a satisfied customer tell others about it.
When issues arise during construction, whether it’s a delay in the project or a problem with the quality of the craft, the company must find a way to resolve the issue quickly and efficiently. By handling situations promptly and professionally, construction companies can ensure that their reputation remains intact and that word-of-mouth remains positive.
Why is marketing important in the construction industry?
Marketing is vital for contractors as it helps them gain new customers and retain existing ones while raising brand awareness and staying ahead of the curve.
In addition, marketing can help contractors to improve their customer service and to develop new products and services. Marketing is also vital in the construction industry because it allows contractors to communicate their message to potential customers. As a result, marketing can help contractors to reach a larger audience and to build relationships with potential customers.
Marketing may also be used to distinguish a contractor’s firm from those of its rivals. Because it allows you to develop new consumers and retain existing ones, as well as convert past customers, marketing is crucial. It also raises brand recognition and helps you stay ahead of the pack.
What is the best software for a construction business?
Hubspot is a comprehensive inbound marketing and sales platform that helps construction businesses attract visitors to their websites, convert leads into customers, and close deals. It offers various features, including blog content management, email marketing, lead capture forms, and live chat.
Hubspot also strongly focuses on analytics, allowing you to track your marketing efforts and measure results. In addition, it integrates with several third-party tools, making adding new features and functionality easy as your business grows.
Hubspot is an excellent choice for construction businesses looking for a comprehensive software solution to meet their marketing and sales needs.
What is construction CRM software?
Construction customer relationship management software, or construction CRM, helps construction businesses to keep and manage their relationships with their leads and customers. By storing contact information, construction CRM software makes it easy for companies to track who their customers are and how to reach them.
In addition, construction CRM software can help businesses track customer interactions, including phone calls, emails, and meetings. This information can be valuable in understanding what interactions lead to a sale.
Additionally, construction CRM software often includes project management and task scheduling features. This can help coordinate multiple projects and ensure that deadlines are met. Overall, construction CRM software is valuable for any construction business that wants to streamline its customer relationship management.
Do most construction companies have a marketing team?
Marketing is essential to running any business, and construction companies are no exception. However, while some larger firms may have dedicated marketing teams, smaller businesses may not have the same resources.
However, there are several ways that construction companies can market themselves effectively, even on a tight budget. One of the most important things to remember is the power of social media. Creating a solid presence on platforms like Facebook and Twitter can help to reach new audiences and generate interest in your business.
Additionally, construction companies can use traditional methods like print advertisements and word-of-mouth to promote their services. By taking advantage of all available marketing channels, construction companies can ensure that they are reaching the broadest possible audience.
What is contractor marketing?
Contractor marketing is a type of marketing that focuses on selling products or services to contractors. This involves understanding the needs and wants of contractors and then creating a marketing strategy that will meet those needs.
There are many different ways to market to contractors, but some standard methods include:
- Advertising in trade publications,
- Sending direct mailings, and
- Attending trade shows.
Contractor marketing can be a great way to increase sales and grow your business. But, first, it is essential to understand the target market and create a targeted marketing plan. Otherwise, you may not see the results you desire.
What is Construction Marketing Software?
Construction Marketing Software is a tool designed to optimize how your business gets into its target market, executes campaigns, and converts leads into ROI. This technology is ideal for companies of all sizes; this technology helps eliminate mundane tasks, maximize your profits, and generate visually appealing relevant content that will help you sell more.
This software often includes a Customer Relationship Management (CRM) system to store contact information, a lead capture form to quickly gather leads from your website, an email marketing tool to streamline your campaigns, and reporting features to track your progress.
Construction Marketing Software can save you time and money while helping you close more deals. However, if you’re not using construction marketing software, you’re likely missing out on valuable opportunities to grow your business.
Now that you’ve had a chance to analyze our different construction marketing tools, it’s time to examine your company and goals.
First, consider the following questions:
- Is your intent to generate customers via social media posts?
- Is it running a successful advertising campaign?
- Is it developing a company brand?
Perhaps you’re better off hiring a marketing agency or manager and setting a solid marketing budget for video marketing and google ads to turn those potential customers into real, active, paying customers. However, you proceed, ensure a clear path to profit and a comprehensive budget before moving forward. With the best strategy in place, you’ll be sure to reach your target audience and achieve your desired results.
Have you considered marketing your construction or contracting services to the Government? Check out our guide for Marketing to the Government: The Ultimate Guide (2022).