7 Best Law Firm Marketing Tools (Ranked and Reviewed)

We’ll rank and review seven of the best law firm marketing tools in this article. Whether you’re searching for a way to boost prospect leads or develop more meaningful connections with clients, these tools can help!

Law Firm Marketing Tools

Law firms must market themselves to attract new customers and keep current ones. However, with so many marketing methods and Customer Relationship Management (CRM) tools to choose from, determining which are the best to invest in might be difficult. We’ll rank and review seven of the best law firm marketing tools in this article. Whether you’re searching for a way to boost prospect leads or develop more meaningful connections with clients, these tools can help!

“You must keep your mind on the objective, not on the obstacle.”

William Randolph Hearst

TLDR | Want my top two picks? The best law firm marketing tools are Clio and MyCase.

Are you looking for tools to help grow your client base and improve your law firm brand? Then, continue reading to learn about the best law firm marketing tools on the market.

Law Firm Marketing Tools Chart: Popularity gap for recruitment, people development, and marketing.
Source: Thomson Reuters 2022

In its Stellar Performance: Skills and Progression Mid-Year Survey, Thomson Reuters noted that one change emerging in the post-pandemic world is that most lawyers want to reduce their commitments to non-billable administrative activities. Many attorneys surveyed said they wanted to limit their involvement in marketing and business development, which are critical for a law firm’s growth.

Whether you’re a solo attorney, small law firm, or enterprise company, you need to gain a competitive edge in the marketplace.

In this article, we’ll rank and review the best law firm marketing tools to help you efficiently manage your customer relationships and expand your new client acquisitions so your law firm will grow faster than ever.

What is the Best Law Firm Marketing Software?

Here’s a list of the finest law firm marketing and customer relationship management software, ranked and reviewed.


1. Clio: Best Overall for Law Firm Marketing Software

Brian’s Review of Clio

Clio is a CRM platform that allows attorneys to manage customer relationships, develop and maintain marketing campaigns, organize client flow, and monitor client interactions. It’s a good choice for overall customer management and comprehensive law firm marketing strategies. Clio is law firm marketing software that allows you to manage your firm’s cases, contacts, and documents in one place. It also includes features like time tracking, billing, and reporting.

  • Score: 9.5 out of 10
  • Best for: Overall Use
  • Price: $39 – 129 per user per month
  • Client Boost Add-on: Clio Grow CRM $49 per user per month
  • Annual Discount: Get up to 20% off today
  • Promotion: Try it free for 7 days

Here are some of the features you get with Clio software:

  • Law firm marketing
  • Client management
  • Marketing campaigns
  • Client interaction monitoring
  • Time tracking
  • Billing
  • Reporting

Clio Grow CRM is an add-on that helps Clio users boost their law firm’s growth. It provides tools for automating tasks, managing leads, and analyzing data to help law firms grow their business.

In short, Clio is a fantastic CRM solution to utilize if you’re searching for a way to manage your client relationships.

Clio was built for attorneys and law firms, offering comprehensive marketing capabilities and case and client management tools. You’ll be able to keep all your client data organized in one place, making it easy to develop and track marketing campaigns, monitor interactions, and more. In addition, Clio integrates with many popular legal products to get the most out of your software investment. Sign up for a free trial of Clio today!

What are the Pros and Cons of Clio software?

Pros

  • Law firm specific features
  • Comprehensive marketing capabilities
  • Case and client management tools, plus a mobile app

Cons

  • It can be expensive for small law firms
  • Requires a learning curve to use all the features effectively
  • Clio Grow CRM costs extra

Pricing

The following is a review of Clio’s pricing structure (paid annually or monthly for additional cost):

  • Easy Start: $39 (/user/month) – Track time, bill, and get paid online.
  • Essentials: $69 (/user/month) – Streamline client relations, case management, documents, and more.
  • Advanced: $99 (/user/month) – Maximize productivity and improve business intelligence.
  • Complete: $129 (/user/month) – Get everything you need to run your firm from intake to invoice.
  • Add-on Clio Grow CRM: +$49 (/user/month) – Client intake and legal CRM software.
Clio Pricing

What are some of Clio’s top features?

  • Ease of use: Their team designed Clio to be user-friendly and easy to navigate.
  • Customer support: Law firms using Clio can access customer support 24/7.
  • Scalability: Clio can grow with your law firm, making it an excellent long-term investment.
  • Mobile app: The Clio mobile app allows you to manage your law firm on the go.
  • All-In-One Solution: Clio is a hybrid cloud platform that combines all of the features offered by its competitors into a single solution. Case management, contacts management, document management, time recording, invoicing, and reporting are just a few features. It also integrates with various other software, making it easy to keep all your data in one place.

Clio is excellent for overall customer management and comprehensive law firm marketing strategy. It offers a free trial, so you can try it out before you commit to paying for it, and it has an annual discount of up to 20% off. In addition, Clio integrates with many popular legal products to get the most out of your software investment.


2. MyCase: Best Law Firm Marketing Tools for Productivity

Brian’s Review of MyCase

MyCase is law practice management software with all-in-one features that help you simplify the way you run your business. From contact and case management to document storage and time tracking, MyCase has the features you need to streamline your workflow and increase productivity.

  • Score: 9.1 out of 10
  • Best for: Productivity
  • Price: $39 – 79 per user per month
  • Add-ons: LawPay Payments and Website Builder
  • Annual Discount: Get up to 20% off today. Get started in minutes.
  • Promotion: Try it free for 10 days (cancel anytime, no credit card required)

Here are some of the features you get with MyCase software:

  • Case and Contact Management
  • Time Tracking
  • Billing and Invoicing
  • Document Storage and Organization
  • Messaging and Communication
  • Task Management
  • Law Practice Management

Long story short, MyCase helps you to be productive by simplifying the way you run your business. 

It has many features that can help you with contact and case management, document storage, time tracking, billing and invoicing, and much more. The user-friendly design is easy to navigate and offers an annual discount of up to 20%, Try it free for ten days to see if it’s the right fit for you. 

If you’re tired of managing your law firm with different software programs, then MyCase will help you consolidate your workflow to be more productive.

MyCase helps lawyers manage their entire business with a straightforward and easy-to-use program. From contact and case management to document storage and time tracking, MyCase has the features you need to streamline your workflow and increase productivity.

Stop wasting time figuring out how to make different software programs work together. MyCase integrates with the most popular legal applications, so you have everything you need in one place. In addition, their customer support team is available 24/7 to help you get the most out of your software. Sign up for a free trial of MyCase today!

What are the Pros and Cons of MyCase software?

Pros

  • All-in-one software that consolidates your workflow
  • User-friendly and easy to navigate, including mobile app
  • Top rated on Capterra for Law Practice Management Software

Cons

  • Some features may be unnecessary for solo practitioners
  • It can be expensive for larger law firms
  • Integrations not available with the Basic plan

Pricing

The following is a review of the MyCase pricing structure (paid annually or monthly for additional cost):

  • Basic: $39 (/user/month) – Cloud-based case management with end-to-end billing and online payments.
  • Pro: $69 (/user/month) –  Robust firm management + client intake, contact communication, and key integrations.
  • Advanced: $99 (/user/month) – All MyCase features + MyCase Drive: seamless document editing & storage from your desktop.
  • Add-ons: LawPay Payments (competitive rates) and Website builder ($100 /month + build fee)

What are some of the MyCase most popular features?

  • Cloud-based case management
  • End-to-end billing and online payments
  • Client intake and contact communication
  • Key integrations
  • MyCase Drive: seamless document editing & storage from your desktop.

Law firms are struggling to keep up with the ever-changing technology landscape, and as a result, many are falling behind their competition. 

The legal industry is rapidly changing, and law firms that don’t adopt new technologies will quickly find themselves at a disadvantage. 

MyCase is the perfect solution for law firms looking to stay ahead of the curve. Our law practice management software offers all the features you need to run your business more efficiently and effectively. From contact management to document storage to time tracking, MyCase has everything you need in one place.


3. Lawmatics: Best Law Firm Marketing Tools for Automation

Lawmatics

Brian’s Review of Lawmatics

Lawmatics is a cloud-based legal marketing software that helps law firms automate their marketing and business development activities. The software includes many features, including contact management, email marketing, and document storage. The Lawmatics team designed the software to be user-friendly and easy to use, and it offers a free trial, so you can try it before you buy it. Lawmatics was founded in 2013 by CEO Josh Bland and CTO Andrew Arruda. The company headquarters is in San Francisco, CA.

  • Score: 8.9 out of 10
  • Best for: Automation
  • Price: $199 – 249 per user per month (+399 on-time setup charge)
  • Add-ons: Time & Billing (+$29 /user/mo)
  • Annual Discount: None
  • Promotion: Try it free for 7 days (cancel anytime)

Here are some of the features you get with Lawmatics software:

  • Lawyer marketing automation
  • Contact management
  • Email marketing
  • Document storage
  • Lead capture and tracking
  • Reporting and analytics
  • Task management and workflow automation

Lawmatics offers a wide range of features that can help law firms automate their marketing and business development activities. It can also help law firms save time and money by automating their marketing. It’s easy to use, offers a free trial, so you can try it before you buy it, and includes a wide range of features that will make your life easier.

With Lawmatics, you can easily keep track of all your contacts, emails, documents, and more. You’ll have everything you need at your fingertips, so you can focus on growing your practice. Look no further if you’re looking for a better way to manage your marketing and business development activities. Sign up for a free trial of Lawmatics today!

What are the pros and cons of Lawmatics software?

Pros

  • Their team designed it to be user-friendly and easy to use.
  • It offers many features to help law firms automate their marketing and business development activities.
  • It can help law firms save time and money by automating their marketing.

Cons

  • The software can be expensive for some law firms.
  • It may not offer all the necessary features to run your business effectively.
  • It may not be the best choice for small law firms since it has three-user minimum plans.

Pricing

The following is a review of Lawmatics pricing structure:

  • Lite: $199 (3 users & 10k contacts /month) – For law firms looking to automate the client intake process.
  • Pro: $249 (3 users & 15k contacts /month) – For law firms looking to automate client intake and marketing.
  • Enterprise: Contact for Pricing (10 user min & Unlimited contacts) – For larger law firms and agencies looking for custom onboarding and support.
  • Add-ons: $29 (/user/month) Time & Billing

What are some of the Lawmatics top features?

  • Law Firm Marketing Automation
  • Contact Management
  • Email Marketing
  • Document Storage
  • Lead Capture and Tracking

Law firms are under much pressure to produce more leads and business, but determining where to begin or what marketing tools to use may be challenging. In addition, law firms need to stay current with the quickest industry changes to maintain a competitive edge.

Lawmatics is an excellent solution with cloud-based software that allows law firms to automate their marketing and business development activities. They offer many features, including contact management, email marketing, and document storage. And their software is designed to be user-friendly and easy to use. Plus, they offer a free trial to try it before buying it.


4. Smokeball: Best Law Firm Marketing Tools for Maximizing Billable Hours

Brian’s Review of Smokeball

Smokeball is Law Firm Marketing software designed to help law firms maximize their billable hours. The software includes contact management, email marketing, document storage, and lead capture and tracking.

  • Score: 8.7 out of 10
  • Best for: Maximize Billable Hours
  • Price: $29 – 149 per user per month
  • Add-ons: None
  • Annual Discount: Get 1 and 3-year discounts for up to 17% off
  • Promotion: Try it free for 7 days (cancel anytime)

Here are some of the features you get with Smokeball software:

  • Contact management
  • Email marketing
  • Document storage
  • Lead capture and tracking
  • Billing and invoicing
  • Scheduling and calendaring
  • Reporting and analytics

Using Smokeball, you can maximize your billable hours and get more done in less time. The software includes contact management, email marketing, document storage, and lead capture and tracking.

If you’re looking for a better way to manage your law firm, this is a solution created by lawyers for lawyers. They understand the challenges of running a law firm and have designed their software to help you maximize your billable hours.

Smokeball makes it easy to stay organized and efficient. You can manage your contacts in one place, send email marketing campaigns, store documents, and track leads. Plus, the number of users and contacts you have determines their pricing structure – so there’s no need to worry about overspending. Sign up for a free trial today!

What are the pros and cons of Smokeball software? 

Pros:

  • Maximize Billable Hours (+$135k per fee earner)
  • Easy to Use
  • Created by Attorneys for Attorneys

Cons:

  • Pricey for Small Law Firms
  • Complex Reporting
  • Lack of Integrations

Pricing

The following is a review of the Smokeball pricing structure:

  • Start: $29 (/user/month) – Bill clients + get paid faster.
  • Grow: $99 (/user/month) – Run your firm like a pro.
  • Prosper: $149 (/user/month) – Create strategic successes. 

What are some of Smokeball’s top features?

  • Billing and invoicing
  • Scheduling and calendaring
  • Reporting and analytics
  • Contact management
  • Email marketing

Law firms are always looking for ways to increase their billable hours, and marketing is a great way to do that. However, most law firms don’t have the time or resources to do in-house marketing. Smokeball is the solution.

Smokeball is the solution. Our software makes it easy to manage your contacts, send emails, store documents, and track leads. Plus, our pricing structure is based on the number of users and contacts you have, so you only pay for what you need. Try Smokeball today and see how much easier marketing can be.


5. PracticePanther: Best Law Firm Marketing Tools that are Easy to Use

Brian’s Review of PracticePanther

If you’re looking for Law Firm Marketing software that is easy to use, PracticePanther is an excellent option. It includes contact management, email marketing, document storage, and lead capture and tracking. It’s also affordable and offers a free trial.

  • Score: 8.5 out of 10
  • Best for: Easy to Use
  • Price: $39 – 79 per user per month
  • Add-ons: None
  • Annual Discount: Get up to 20% off
  • Promotion: Try it free for 7 days (cancel anytime, a 30-day refund is available)

Here are some of the features you get with PracticePanther software:

  • Law Firm Marketing
  • Contact Management
  • Email Marketing
  • Document Storage
  • Lead Capture and Tracking
  • Billing and Invoicing
  • Scheduling and Calendaring

PracticePanther is an easy-to-use solution for law firms that want to streamline their operations and increase their billable hours. The software includes contact management, email marketing, document storage, and lead capture and tracking. Plus, it’s affordable, offers a free trial, and a 30-day money-back guarantee.

Are you looking for a powerful yet easy-to-use Law Firm Marketing Software? Look no further than PracticePanther.

They offer affordable software packed with features to help you succeed in your marketing efforts – from contact management and email marketing to document storage and lead capture. Plus, they offer a free trial, so you can try it before you buy!

Their software is designed to make your life easier. It’s simple to use and offers the flexibility you need to get the most out of your marketing efforts. So why wait? Sign up for a free trial today!

What are the pros and cons of PracticePanther software? 

Pros

  • Easy to Use
  • Affordable
  • Feature Packed

Cons

  • Limited customization options
  • No live chat support
  • Support only available for business plan

Pricing

The following is a review of PracticePanther pricing structure:

  • Solo: $39 (/user/month) – For individual attorneys.
  • Essential: $59 (/user/month) – For small firms.
  • Business: $79 (/user/month) – For growing law firm practices.

What are some of the PracticePanther top features?

  • Best Law Firm Marketing Campaigns
  • Contact Management
  • Email Marketing
  • Document Storage
  • Lead Capture and Tracking

Law firms constantly look for ways to increase efficiency and productivity, but marketing software can be expensive and complicated. Law firms need a better way to manage their marketing efforts, but most options are too costly or too complex.

PracticePanther is the perfect solution for law firms looking for affordable, easy-to-use marketing software. It includes all the features you need to manage your contacts, emails, documents, and leads. Plus, it offers a free trial, so you can try it before you buy it.


6. Law Ruler: Best Law Firm Marketing Tools for More Leads

LawRuler

Brian’s Review of Law Ruler

Creating leads is critical to the success of a lawyer or law firm. Law Ruler is a legal marketing system that can assist you in generating more leads. Its features include contact management, email marketing, document storage, and lead capture and tracking. In addition, it’s affordable compared to similar products on the market, offers a free trial period, and has a money-back guarantee if you’re unsatisfied with it. This post will discuss Law Ruler in-depth, from what it is and how it works to why we believe it’s a must-have for law firms looking to step up their lead generation.

  • Score: 8.3 out of 10
  • Best for: Lead Generation
  • Price: $169 – 212 (3 users / month)
  • Add-ons: None
  • Annual Discount: Get 15% off today
  • Promotion: Schedule a free demo

Here are some of the features you get with Law Ruler software:

  • Legal CRM
  • Marketing Automation
  • Customized Client Intake
  • Built-In Smart Phone Dialer
  • Lead Generation
  • Legal Marketing Systems
  • Law Practice Management

Law Ruler is designed to help law firms increase their lead generation. It offers many features, such as contact management, email marketing, document storage, and lead capture and tracking. Plus, it’s affordable and easy to use. Law Ruler is the perfect solution for law firms looking to grow their firm fast.

Generating leads is essential for any law firm, and Law Ruler can help. But, first, discover a comprehensive legal marketing system that offers a wide range of features to help you generate more leads. These features include contact management, email marketing, document storage, and lead capture and tracking.

It’s affordable compared to similar products on the market, offers a free trial period, and has a money-back guarantee if you’re unsatisfied with it. In addition, it’s easy to use and helps you stay organized. Sign up for your free demo of Law Ruler today!

What are the pros and cons of Law Ruler software? 

Pros

  • Marketing Automation
  • Attorney and Firm Lead Generation
  • Smart Phone Dialer

Cons

  • Complicated Interface
  • No Built In Chat Support
  • Limited Customization

Pricing

The following is a review of the Law Ruler pricing structure:

  • Pro: $169 (3 users / month)
  • Premium: $212 (3 users / month)
  • Enterprise: Contact for Personalized Quote (10+ users / month)

What are some of Law Ruler’s top features?

  • Marketing Automation
  • Attorney and Firm Lead Generation
  • Smart Phone Dialer
  • Contact Management
  • Email Marketing

Law Ruler is the perfect solution for law firms looking to increase their lead generation. It offers many features, such as contact management, email marketing, document storage, and lead capture and tracking. Plus, it’s affordable and easy to use. Law Ruler is the perfect solution for law firms looking to grow their firm fast.

Generating leads is critical to the success of a lawyer or law firm, but it can be challenging to know where to start. It can be hard to generate leads when you’re unsure what works and doesn’t. You may waste valuable time and resources on methods that don’t produce results.

Law Ruler is a legal marketing system that can assist you in generating more leads. Its features include contact management, email marketing, document storage, lead capture, and tracking. In addition, law Ruler is affordable with a free trial period and a money-back guarantee, perfect for law firms looking to expand quickly.


7. Tabs3: Best Law Firm Marketing Tools for Enterprise Firms

Tabs3

Brian’s Review of Tabs3

Tabs3 Law Firm Marketing Software is an enterprise-level marketing software solution. It offers many features and customization options to help large law firms grow their business. Its features include contact management, email marketing, document storage, and lead capture and tracking. Plus, it’s scalable and can be customized to meet your firm’s specific needs.

  • Score: 8.7 out of 10
  • Best for: Enterprise
  • Price: Contact for Custom Quote (options for 1-5 or 6+ users)
  • Add-ons: None
  • Annual Discount: None
  • Promotion: Schedule a free demo

Here are some of the features you get with Tabs3 software:

  • Law Firm Marketing Tools
  • Billing and Payments
  • Time and Billing
  • Docketing
  • Court Reporting
  • E-Filing
  • Law Practice Management

Tabs3 Law Firm Marketing Software is an enterprise-level marketing software solution. It offers many features and customization options to help large law firms grow their business. Its features include contact management, email marketing, document storage, and lead capture and tracking. Plus, it’s scalable and can be customized to meet your firm’s specific needs.

Are you looking for a comprehensive marketing software solution for your law firm? Tabs3 Law Firm Marketing Software was designed specifically with large law firms in mind. It offers many features and customization options to help you grow your business. Plus, it’s scalable, so it can be customized to meet your firm’s specific needs.

Stop wasting time trying to combine different solutions to meet your marketing needs. Tabs3 Law Firm Marketing Software offers everything you need in one place – contact management, email marketing, document storage, lead capture and tracking, and more. So you can focus on what you do best – practicing law. Request a demo of Tabs3 Law Firm Marketing Tools today!

What are the pros and cons of Tabs3 software? 

Pros

  • Wide range of features
  • Customizable solutions
  • Scalable for Small to Enterprise Firms

Cons

  • No annual discount
  • No free trial period or money-back guarantee
  • Requires a custom quote for pricing (cannot be found on the website)

Pricing

The following is a review of Tabs3 pricing structure:

  • 1-5 Users: Contact for Custom Quote
  • 6+ Users: Contact for Custom Quote
  • Free Demo or Trial available upon request

What are some of the Tabs3 top features?

  • Contact Management
  • Email Marketing
  • Document Storage
  • Lead Capture and Tracking
  • Scalable Solutions

Law firms need a sophisticated marketing software solution that can grow with their business. Unfortunately, most law firm marketing software is either too essential or too expensive for larger firms.

Tabs3 offers an enterprise-level marketing software solution that is scalable and customizable to meet your firm’s specific needs. It provides many features and options to get the most out of your investment. Plus, it’s affordable and easy to use, so you’ll be able to start seeing results right away.


Factors to Keep in Mind When Choosing the Best Law Firm Marketing Tools.

Most legal firms struggle to maintain a constant flow of new prospects and don’t have a clear picture of their target clients. As a result, law firm marketing agencies can be expensive. When seeking possible clients, you don’t want to follow the same path most law firms take. Legal firm marketing aims to increase the journey from a prospect to a happy customer by focusing on the client and how best to serve them. Satisfied clients result from effective law firm marketing 360 efforts, and internal software can keep costs low and efficiency high.

What does marketing do in a law firm?

Law firm marketing is about increasing the journey from a prospect to a happy customer. It’s about understanding your target law firm clients and focusing on how best to serve them. Satisfied past clients result from practical law firm marketing efforts and lead to new prospective clients when you request referrals. Unfortunately, many law firms see prior customers as unreachable when it’s cheaper and simpler to increase the size of an order or make a repeat sale to someone who has already bought from you.

What is the target market for the best law firms?

The target market for the best law firms can be challenging to determine. Law firms typically service businesses and individuals, but many specialize in different areas. The most effective way to determine the target market for your firm is to perform a market analysis to identify your ideal clients. Once you understand who your ideal clients are, you can focus your marketing efforts on attracting those individuals.

What is a legal marketer?

A legal marketer is a professional who specializes in developing and executing marketing plans for law firms. They work to create strategies that will increase visibility and awareness of the firm, as well as attract new law firm clients. Legal marketers must deeply understand the law industry, and the challenges law firms face regarding marketing. They must also be proficient in various marketing channels, including online marketing, PR, and social media.

Do law firms need SEO?

Law firms need SEO because it helps them rank higher in search engine results pages (SERPs), bringing more website traffic. Law firms that don’t have SEO miss out on potential clients searching for legal services online.

SEO is the process of optimizing a website to increase its rank in the search engine results pages. Law firms can improve their SEO by optimizing their website content, including title tags, meta descriptions, header tags, and images. They can also enhance their website’s backlink profile by acquiring links from high-quality websites for better law firm SEO.

These are some of the most important marketing channels to concentrate your resources on:

  • Law Firm Marketing and Customer Relationship Management Software
  • Lawyer referral services
  • Online directories
  • Search engine optimization (law firm SEO)
  • Pay-per-click (PPC) advertising
  • Social media ads and organic posts (Facebook, Twitter, LinkedIn)
  • Content marketing on law firm website (blogging, eBooks, whitepapers, guides)
  • Law firm website digital marketing efforts
  • Public relations

Next Steps.

Most law firms overlook or undervalue their marketing, which gives you a competitive advantage in the market. While many marketing methods and CRM tools exist, we’ve ranked and reviewed 7 of the best law firm marketing tools available. These platforms will help you manage your contacts, track leads, and measure success. Try them today to see how they can benefit your law firm’s growth.

I recommend going with an online service like Clio or MyCase.

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